AI Amazon Product Images

Amazon treats the main image differently from every other image on the listing. It is the picture shoppers see in search results, so Amazon holds it to strict rules: a pure white background (RGB 255, 255, 255), the whole product filling about 85% of the frame, only what the buyer receives, and nothing on top of it: no text, logos, watermarks, badges or props. It has to show the actual product, not an illustration or a mockup. The other image slots are where you sell: lifestyle scenes, close-ups, size comparisons, infographics and how-to images, on any background you like.

The technical rules are short. Images should be at least 1,000 pixels on the longest side so shoppers can zoom, and Amazon's seller team calls 1,600 pixels or more the better target. JPEG is preferred, and PNG, TIFF and GIF are accepted. Amazon staff encourage sellers to use every image slot they have, while noting that the number of images on its own does not decide where a listing ranks.

We last checked these rules in October 2026 against Amazon's Seller Central help and its staff posts on the Seller Forums, linked at the bottom of this page. Amazon revises them, and Seller Central is the final word, so look before a big upload. Mage does the work in between: a clean white main image from your own photo, and a gallery of secondary images that look shot on purpose.

Start from a photo, not a prompt. Amazon's rule is a picture of the actual product, so the safest main image is your own photo with only the background changed. Attach it to Mango 3 and say what stays before what changes: "Keep the bottle, the cap and the label exactly as in the photo. Replace the background with pure white, RGB 255, 255, 255. Product centered, filling 85% of a square frame." The model repaints the scene around the product in one pass, so there is no pasted-on edge or grey halo.

Then check what a model can get wrong. Open the result in any photo editor and sample the corners with an eyedropper: the rule is exactly 255, 255, 255, and an off-white that looks fine on screen is still off-white. Compare the product with the real item, because the model redraws it and small print, a logo or a barcode can drift. If the product changed, use Inpaint instead: tap Background, describe a plain white backdrop, and everything outside the mask, the product included, stays exactly as you shot it.

Leave out everything the rules leave out: props and accessories that are not in the purchase, a second view of the product in the same frame, and any text, badge, border or watermark. Amazon's staff also discourage showing the product in its packaging, except for items such as consumables and collectibles where the packaging is part of what you sell.

• Background exactly RGB 255, 255, 255.
• The whole product, filling 85% or more of the frame.
• Only what the buyer receives: no props.
• No text, logos, badges, borders or watermarks.
• At least 1,000 px on the longest side; 1,600 px or more is better.

Shoppers compare several listings side by side, often on a phone, which is why Amazon's own staff tell sellers to check their images on mobile. Once the main image earns the click, the rest of the gallery has to answer what a shopper would otherwise ask in a question or learn from a review: how big is it, what does it look like in use, what is it made of, and what comes in the box. A strong set covers a lifestyle scene, an in-hand or on-body shot for scale, a close-up of the material, a features infographic, a what's-in-the-box flat lay and a size or comparison chart.

Lifestyle and scale shots come from the same product photo. Attach it to Guava 2 Pro, which gives the most photographic hands and skin, or to Mango 3, which takes up to 10 reference images, so a photo of a location and a prop can go into the same shot. Describe the scene the way a photographer would, with the light and the lens, and keep the product instruction at the front of every prompt.

Text cards are a different job. GPT Image 2.5 Flare and Nano Banana 2.1 render readable text, so they can lay out a card with four callouts or three how-to steps. Give the model the exact words and nothing else, make the text large enough to read on a phone, and never let a model invent a claim: every number on a card should be one you can prove.

If a secondary image shows a person who was generated rather than photographed, Amazon now asks you to tag it. Since July 2026 sellers add the keyword contains-synthetic-performer to the image metadata before upload, and Amazon may show shoppers an indicator. Photos of real people edited with AI are not covered. To keep one generated model across the whole gallery, save them with the AI character generator and tag every image they appear in.

If you work in Claude, Codex or Cursor, Mage's Marketplace Listing Images skill builds the set from one product photo and a list of your facts: a main image on pure white with the product filling about 85% of the frame, secondary images and A+ modules. It uses Mango 3 for the product photos and GPT Image 2.5 Flare for the text cards, writes only the facts you gave it, and checks the main image against the marketplace's rules before it builds the rest. You pick the scope: the main image alone, the main image plus five, the main image plus seven for A+, or the full set. The Product Photoshoot skill adds studio, lifestyle, hands-on and concept shots in the same look. Both are free and open source on the Mage skills page, and each generation they start runs on Gems at the listed price, quoted before anything is made.

A+ Content is the image-and-text area further down the listing. Amazon offers it to sellers with a Professional selling account and a Brand Representative or Reseller role on a brand enrolled in Brand Registry, so check that you qualify before you design modules. Basic A+ covers descriptions, key features with images and comparison charts; Premium A+ adds larger images, video and carousels.

Most image problems on Amazon are small and avoidable. A label that reads slightly differently from the real one, a color that is a shade off, a lid that changed shape: each of these is a return waiting to happen, and returns cost more than a reshoot. Put every final image next to the real product before it goes live.

Be careful with the sides the camera never saw. Angles can turn a front shot into a three-quarter view, but it can only guess at the back or the base. Photograph those yourself, and use Angles for small moves where the faces it shows are already in your photo. Finish with the Image Enhancer, and upscale last, after every other edit.

• Sample the main image corners for 255, 255, 255.
• Read every word on the label against the real product.
• Match colors to the item, not to the mood of the scene.
• Photograph the back and the base for real.
• Tag images that show a generated person.